invino, the flagship property of Good Company Wines and the original private sale site for wine, announces the launch of inclub, a state-of-the-art wine club that uses algorithm-based selections to tailor shipments to individual palates. The service is consistent with the founders’ pioneering platform of highly curated wine discovery, along with access to the best values online. “We developed hundreds of meta-data points to create palate settings for each member,” says invino and inclub co-founder and CEO Tony Westfall. “This is the first and only 100% customized club that has a Palate Guarantee™. It’s the wine club for the modern enthusiast: personalized and effortless.”
inclub offers members the ability to choose the amount, frequency, and quality of the wines they receive, and adjust those preferences whenever they wish. Members may opt to focus on collectors’ wines, everyday Californians, bold reds, or artisan wines—and can further customize beyond those categories. The Palate Guarantee™ helps ensure members will like the wines they receive.
“If one month you want special-occasion Napa Cabs and the next month you want everyday sparkling selections, you only need to take a few seconds to modify your selection, and our algorithm will do the rest,” says Westfall. “Our satisfaction guarantee encourages adventure. Wine discovery should be without risk.”
Founded by wine-industry and startup veterans, with offices in Sonoma and San Francisco, inclub’s mission is to bring unprecedented wine discovery and value in the form of an innovative wine club. invino and inclub partner with hundreds of labels around the world, from under-the-radar producers to well-known brands. Wines are sourced by a panel of experts, and offered to members at preferred pricing. “This is what bespoke looks like,” says co-founder and CBO Danielle Westfall. “You can set your preferences to enjoy Champagne at summer weddings, Pinot Noir in the fall, and French wines for holiday entertaining. It’s made to meet your needs.”